Reform is a social media platform for sharing social and environmental issues, and ways to help.
Role
Visual Designer
Tools
Figma
Deliverables
Logo
Hi-Fi Prototype
There is a link missing between information about current social and environmental issues, and the solutions to address those issues.
Reform is an application that educates people on these issues and provides solutions that a population at varying ages and income levels can take action on.
I started by researching existing customer feedback platforms including Milkywire, GoFundMe, inLieu, Kiva, and DonorUP, in order to identify patterns to emulate and opportunities for differentiation.
Patterns to emulate
Bright colors scattered throughout give hierarchy to content
Use of sans-serif typefaces to create modern feel
Use of bright, cheerful colors
Opportunities for differentiation
Go beyond the white background
Bring a modern and sleek feel to the app
The Logo
After studying the competition, I created a logo that would encompass the goals and mission of Reform.
I used three contrasting colors to symbolize diversity, and the outline around “RE” to symbolize inclusion and unification.
The App